The Grammys done it again! No Black Artists Won the Top Honors

The Grammys attempt at Diversifying the Ceremony Fails to Hit the Mark

As expected the Grammys failed to crown a truly deserving 'African American' with the most prestigious honors of the night. Bruno Mars Won the "Best Album and Record of the Year' award as well as sweeping most of  the R&B categories. SZA lost 'Best New Artist" to Alessia Cara who's debut album was released over 3 years ago. Also, according to Nielsen's preliminary numbers the show's viewership of the 60th annual Grammy Awards was down significantly from the 2017 telecast. Is there a coincidence?

The show averaged 12.7 household rating and 21 share in the 56 overnight metered markets, which cover about 70% of U.S. TV households. That’s down from a 16 household rating for the 2017 telecast. Last year’s show drew a 7.8 and 26.1 million, meaning the 2018 Grammys are currently down nearly 30 percent in the demo and nearly 33 percent in total viewers.
Fans was not too happy about Bruno Mars or the SZA snub
Ira Madision III of the Daily Beast writes:
”In the entire history of the Grammys, only 10 black artists have won Album of the Year—Michael Jackson, Stevie Wonder, Ray Charles, Natalie Cole, Lionel Richie, Lauryn Hill, Outkast, Herbie Hancock, Whitney Houston, and Quincy Jones. Looking back on artists like Nina Simone, Janet Jackson, Prince, Missy Elliott, and more, it’s a shame that the Grammys have never honored them and their contributions to music.
Indeed.. We definitely need to start focusing  more on platforms that actually knows how to get it right. It would be a long day in-hell before we get the proper recognition from any organization with a history of racism.

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