The Grammys done it again! No Black Artists Won the Top Honors

The Grammys attempt at Diversifying the Ceremony Fails to Hit the Mark

As expected the Grammys failed to crown a truly deserving 'African American' with the most prestigious honors of the night. Bruno Mars Won the "Best Album and Record of the Year' award as well as sweeping most of  the R&B categories. SZA lost 'Best New Artist" to Alessia Cara who's debut album was released over 3 years ago. Also, according to Nielsen's preliminary numbers the show's viewership of the 60th annual Grammy Awards was down significantly from the 2017 telecast. Is there a coincidence?

The show averaged 12.7 household rating and 21 share in the 56 overnight metered markets, which cover about 70% of U.S. TV households. That’s down from a 16 household rating for the 2017 telecast. Last year’s show drew a 7.8 and 26.1 million, meaning the 2018 Grammys are currently down nearly 30 percent in the demo and nearly 33 percent in total viewers.

Black artist get robbed every year and y’all continue too watch that bullshit

— Jordan Harris (@J_H_1991) January 29, 2018

Fans was not too happy about Bruno Mars or the SZA snub

can't wait to talk about Bruno Mars' cultural appropriation during Melinated Brunch

— David Dennis Jr. (@DavidDTSS) January 29, 2018

Listen to Bruno discussing the history of the sub genre that inspired him. This is why you can’t call what he does cultural appropriation. He honors the history, doesn’t take credit for creating it and doesn’t make a mockery.

— bad girl kiki now (@KiaSpeaks) January 29, 2018

I’m sorry but SZA should’ve won best new artist hands down. CTRL was one of the best albums of 2017🤷🏽‍♀️smh.

— lauryn jackson (@Iaurynjackson) January 29, 2018

how did best new artist not go to SZA ... or khalid .. or uzi....?? I love her too but alessia cara has had music on the radio since 2016 .....

— nancy Botwin (@itsmarkjohns) January 29, 2018

How did Alessia Cara win best new artists at the 2018 Grammy’s when her album came out in 2015? Not even trying to be a smart ass, just want to know how she got the nom this late?

— Kambo5Billy (@Kameron_Hay) January 29, 2018

People love Black music they just don't want Black folks to do it.#Grammys2018

— LeRon L. Barton (@MainlineLeRon) January 29, 2018

Yall talk of cultural appropriation but yall bump a mexican with colorful dreads that says nigga lol. Yall focused on white girls that make no money gettin box braids and the kardashians tho

— ( ͡° ͜ʖ ͡°) (@AnUglyNigga) January 25, 2018

Ira Madision III of the Daily Beast writes:

”In the entire history of the Grammys, only 10 black artists have won Album of the Year—Michael Jackson, Stevie Wonder, Ray Charles, Natalie Cole, Lionel Richie, Lauryn Hill, Outkast, Herbie Hancock, Whitney Houston, and Quincy Jones. Looking back on artists like Nina Simone, Janet Jackson, Prince, Missy Elliott, and more, it’s a shame that the Grammys have never honored them and their contributions to music.

Honestly, I don’t really care about these artist feeling “robbed” because those the same artist who act like black awards shows like the BET Awards aren’t worth their attendance, especially when they get hella recognition there! 🤷🏾‍♀️💯

— eyecandy.🍭 (@_EnvyT_) January 29, 2018

Indeed.. We definitely need to start focusing  more on platforms that actually knows how to get it right. It would be a long day in-hell before we get the proper recognition from any organization with a history of racism.