Spotify U.S. to dominate Pandora Listeners by 2021 - Report
Pandora may be the most popular music streaming service in the US, but it
won’t retain the No. 1 spot for much longer. According to emarketer latest
forecast on digital music listeners, Spotify will surpass Pandora in
terms of users by 2021—one year sooner than we predicted last year.
In 2019, Spotify will have 65.3 million users, up nearly 14% year over year. By 2021, it will have 73.7 million, surpassing Pandora’s 72.2 million. Smart speakers and mobile devices have been big growth drivers for Spotify.
“Spotify’s initial growth was driven by its unique combination of music discovery, playlists and on-demand features,” Bendtsen said. “But now that all music streaming services have the same features, Spotify’s future success will rely on partnerships with other companies.
Apple and Amazon have about half the number of users of Pandora and Spotify. Amazon Music this year will have 35.8 million listeners, up nearly 18%, making it the fastest-growing music service. Much of its growth can be attributed to the increasing popularity of its Echo smart speakers.
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